SaaS Development
We Build SaaS That Gets You to Paying Customers.
SaaS development for founders and operators who want to turn an idea into recurring revenue. We build the version customers pay for: billing, logins, permissions, separate customer data, and the admin side nobody budgets for.
Available for new projects
Who This Is For
If one of these is you, keep reading.
Agencies Turning a Tool into a Product
You've built the same thing for five clients. Sell it once.
Non-Technical Founders
You know the problem and the customer. We make the technical calls, or Technical Advisory makes them with you while someone else builds.
Operators With a Spreadsheet That Became a System
If it runs your company, it could run others.
SaaS Teams That Need a Rebuild
Going from one customer per install to many, a billing system held together with patches, or SOC 2 on a deadline.
Founders With a Vibe-Coded MVP
Built on Lovable or Bolt, got customers, and now it needs to hold up. That is usually a cleanup rather than a rebuild.
Funded Startups With a Milestone
A pilot, a partnership, or a raise that needs working software in months.
Why Build SaaS
Six reasons founders make the switch.
Money That Comes in Every Month
Project income restarts at zero every month. Subscription income stacks.
A Business Worth More Than Your Hours
Services firms sell for a multiple of profit. Software companies sell for a far bigger multiple of monthly revenue.
Getting Off the Treadmill
Agencies rebuild the same internal tool for every client. Sell it once instead. Basecamp and Proposify both started this way.
Owning the Customer
No reseller, no middleman. You see who uses it, what they say, and who renews.
Selling What You Already Know
You know your corner of the market better than the generic tools serving it. A product built for that corner turns what you know into income.
Someone's Waiting on It
An investor, a pilot, a partner, or the first customer who's already said yes. They want working software.
What Makes SaaS Hard
The code is rarely the hard part.
Getting to Launch at All
Most SaaS ideas die in the build: scope grows, the budget runs out, and the version that was supposed to ship never does.
Keeping Each Customer's Data Separate
One database for everyone is cheap and risky. One per customer is safe and expensive. Changing your mind later is hard.
Billing
Stripe is simple until trials, part-month charges, seat changes, and usage-based pricing show up. Then every edge case is a refund.
Keeping Customers
The median B2B SaaS company keeps 82% of its income from existing customers year on year. Most products lose customers faster than they add them.
Pricing
Founders underprice at launch, and launch pricing sticks for years. We set the plans in week two.
Compliance
Your first enterprise prospect will ask for SOC 2. If audit trails and access controls aren't built in from the start, that's months of rework.
SaaS in Numbers
Why billing and retention get built first.
82%
median net revenue retention for B2B SaaS.
4-9%
of subscription payments fail every month.
9%
of monthly recurring revenue lost to failed payments at the average subscription business.
Sources: ChartMogul, SaaS Retention Report (2025) · Recurly, SaaS Payment Recovery Report (2024) · Baremetrics, Involuntary Churn
Where SaaS Builds Go Wrong
Five mistakes we've seen in other people's codebases, and avoided in ours.
Building Instead of Selling
Building feels like progress. Selling feels awkward. The feature list grows, the customer list doesn't, and the product launches to silence.
One Customer Now, Many Later
Built for one customer, sold to a second. Adding separation to a live product is close to a rewrite, with customers on it while you do it.
Separation Only in the App Code
One missing check and a customer sees another customer's data. The database has to enforce it.
Billing as a Checkout Page
Plan limits and cancellations have to follow billing events as they happen. Get that wrong and customers get charged twice, or keep using what they didn't pay for.
No Admin Side
Support tools, logging in as a customer, refunds, usage dashboards. Needed within months of launch, never in the estimate.
How We Build It
We've shipped our own products. We build yours the same way.
Scope the Version You Can Sell
Pin down the main workflow, the plans, and what each plan unlocks. The smallest thing a customer would pay for.
Choose How Customers Are Separated, on Purpose
Shared, separate, or a mix, based on who you sell to and your margins. Enforced by the database.
Billing Built to Last
Plans, what each plan unlocks, trials, part-month charges, usage-based pricing, failed-payment chasing. Every Stripe event safe to retry so nobody pays twice.
The Unglamorous Parts, in from Day One
Logins, roles, permissions, audit logs, admin tools, and knowing when it breaks.
Built to Keep Customers
Onboarding, sign-up tracking, and usage reporting in from the start, so you know who's about to leave before they do.
A Path to Enterprise
Security controls and audit trails set up with a later SOC 2 audit in mind, so the first big prospect doesn't mean a rewrite.
What we build with
- Next.js
- React
- TypeScript
- Node.js
- PostgreSQL
- Supabase
- Stripe
- AWS
- Vercel
- Figma
Built the same way: Receivables · Banyan · Egis · Lift
Why We Ship in Small Steps
A five-month build with one reveal at the end is how founders lose money. We ship and demo every two weeks so you never do.
Working Software in Weeks
The main workflow is live and usable inside the first month. You're clicking through real screens.
Real Customers Steer the Roadmap
Once people are using it, what to build next stops being a guess. The features that matter get built first. The ones nobody uses never get built.
Stop at Any Point
Every two weeks you see a live demo of what shipped and make a decision: keep going, change direction, or stop. You are billed per step, so if you stop, you pay for what shipped.
Change Your Mind Cheaply
After a two-week step, a scope change costs days. After a big-bang build it costs months.
Hardest Parts First
Data separation, billing, and permissions get built and tested before anything cosmetic. If something is going to be expensive, you find out in week two.
No Surprises at Handover
You've seen every step ship. What you launch is what you've been using for months.
How a Fixed-Price SaaS MVP Build Runs
Short loops, working software in weeks, and you own the code throughout.
- Typical timeline
- 12-20 weeks
- First usable build
- Week 3
- Live demo
- Every 2 weeks
- 01
Discovery
Week 1A fixed-fee week. Who it's for, what it replaces, what you'll charge, and the smallest version you could sell. You keep the scope document whether or not you go ahead.
- Scope document
- Fixed price for the build
- 02
Product and Pricing
Week 1-2First-version scope, plans, how customers are separated, compliance needs. The decisions that are cheap now and expensive later.
- Plan matrix
- Tenancy decision
- 03
Architecture and Design
Week 2-3Data separation, billing model, permissions, and clickable mock-ups of the main workflow.
- Clickable prototype
- Architecture doc
- 04
Build in Steps
Week 3-12Main workflow first, then logins, billing, and admin. Every step ships something you can use, so you're steering from week three.
- Usable build from week 3
- Live demo every 2 weeks
- 05
Launch
Week 12-16Usage reporting, onboarding, and sign-up tracking live from day one.
- Live product
- Usage dashboard
- 06
Keep Customers
OngoingWatch what keeps customers and what loses them. Fix the second. Double down on the first.
- 07
Grow
OngoingTune speed, cost per customer, and security controls. Then a monthly support retainer or a clean handover to your own team. Your call.
What It Costs
Fixed fee
Ends with a scope document and a fixed price for the build. Yours whether or not you go ahead.
- Scope document
- Fixed price
$35k - $120k
Billing complexity, how customers' data is separated, and how much admin tooling you need at launch move the number.
- Billed
- Per 2-week step
- Stop
- At any point
- Price moves
- Only if scope does
Decisions You Can't Easily Undo
Three choices that look technical and are business decisions.
Shared or Separate Customer Data
Shared is cheaper to run. Separate passes enterprise security reviews. This shapes your margins and who you can sell to.
Charge per Seat or per Use
Seats are predictable. Per-use matches price to value but is harder to forecast. Your billing has to support the model you'll want in two years.
How Far Up-Market You'll Go
Enterprise means single sign-on, audit logs, data kept in a chosen country, and a SOC 2 report. Cheap to plan for early. Expensive to bolt on.
Common Questions
If yours isn’t here, book a call and ask.
Find Out What It Would Take.
Tell us who it's for and what it replaces, on the call. If it's a fit, a one-week discovery follows, and at the end of it you have the smallest version you could sell, scoped, with a fixed price.