Most sales teams cannot say where their revenue came from. Leads arrive from referrals, events, lists and campaigns, get worked in an inbox, and close in a spreadsheet; by the time a deal is won, nobody remembers which effort started it. So the next quarter's budget is set by gut.
Lift keeps the source on every record from lead to closed deal, so the answer is in the product: which channels produce pipeline, which produce revenue, and which produce replies that never convert.
The second problem is follow-through. Leads go quiet because no one owned the next step; replies sit in a personal inbox nobody else can see; the pipeline number is a guess because deals were priced in someone's head. Lift puts the week on one screen - tasks by day, leads gone quiet, what moved - lands replies beside the account they belong to, and builds every deal from priced catalog lines so the board shows a real quote.
Next.js on Postgres, multi-tenant from the first commit, with roles and permissions per workspace. It runs our own sales.
